Senior Business Development Manager - AI/Imagery

Our client is an innovative, internationally growing medical technology company specialising in AI-powered software solutions that enhance the performance and efficiency of medical imaging systems.

Its technology works alongside existing MRI equipment, enabling hospitals and diagnostic imaging centres to reduce scan times, improve image quality and increase patient capacity without requiring the replacement of existing scanning infrastructure.

With an established international presence and growing adoption of its technology across healthcare markets, the company is now investing in expanding its commercial activities throughout Europe.

Having already developed an initial customer presence in Italy, the business is looking to appoint an experienced Senior Business Development Manager to accelerate new customer acquisition, strengthen its market position and support continued commercial growth.

Role overview

As Senior Business Development Manager, you will take responsibility for developing new commercial opportunities and expanding the company's customer base across the Italian healthcare market.

Working closely with European sales leadership, clinical specialists and internal sales development colleagues, you will identify prospective hospital and diagnostic imaging customers, establish relationships with key decision-makers and convert opportunities into long-term commercial partnerships.

This is a hands-on, new business-focused position requiring someone who understands the Italian medical imaging market and can demonstrate a successful track record of acquiring new hospital customers.

You'll play an important role in introducing innovative AI-enabled MRI technology to healthcare providers, helping them address challenges around imaging efficiency, patient capacity and clinical workflows.

Key responsibilities

• Develop and execute a business development strategy focused on acquiring new hospital, radiology and diagnostic imaging customers across Italy.
• Identify, approach and establish relationships with hospital directors, radiology department heads, radiologists, imaging specialists and healthcare procurement decision-makers.
• Generate new commercial opportunities through proactive prospecting, existing industry relationships, customer referrals, conferences and collaboration with internal sales development teams.
• Take ownership of the complete sales cycle, from initial customer engagement and needs assessment through clinical demonstrations, commercial negotiations and contract signing.
• Understand customers' MRI workflows, imaging requirements and operational challenges, positioning AI-powered software solutions to improve scanning efficiency and patient throughput.
• Coordinate with internal clinical application specialists, technical experts and customer success teams to deliver product demonstrations, support evaluations and ensure effective customer handovers.
• Build and develop relationships with Italian medical imaging distributors and channel partners, identifying opportunities to strengthen market coverage and accelerate revenue growth.
• Represent the company at national and international radiology conferences, healthcare exhibitions and customer meetings.
• Develop and maintain a structured sales pipeline, ensuring effective opportunity management, commercial forecasting and progression through complex hospital purchasing processes.
• Contribute market intelligence, customer feedback and commercial insights to support the company's wider European growth strategy.

Skills & experience

• Medical Imaging Experience: Ideally 8–12 years of commercial experience within diagnostic imaging, radiology, MRI equipment or closely related medical technologies.
• MRI & Radiology Knowledge: Strong understanding of MRI technology, radiology workflows and the operational needs of hospital imaging departments. Familiarity with PACS, DICOM or radiology software platforms would be a significant advantage.
• New Business Development: Proven experience independently identifying, developing and closing new business opportunities, with a demonstrable record of winning new hospital or imaging centre customers.
• Italian Hospital Network: Established relationships with hospitals, private diagnostic imaging centres, radiology specialists and relevant healthcare decision-makers throughout Italy.
• Complex Healthcare Sales: Experience managing long-cycle, multi-stakeholder sales processes involving clinical evaluation, product demonstrations, procurement negotiations and commercial contract agreements.
• Relevant Industry Background: Experience selling MRI equipment, radiology software, medical imaging technologies or AI-enabled healthcare solutions. Candidates with closely related CT, ultrasound or X-ray experience may also be considered.
• Distributor & Channel Management: Experience working with Italian medical imaging distributors or managing direct and indirect commercial channels would be particularly valuable.
• Commercial & Interpersonal Skills: A confident, proactive and commercially driven individual with excellent networking, relationship-building, presentation and negotiation skills.
• Location & Flexibility: Fluent Italian and English, with the ability to work remotely from Italy and travel approximately 40% of the time for customer visits, conferences and commercial meetings.

Why consider this opportunity?

This is an exciting opportunity to join an internationally growing medical technology business developing innovative AI-powered solutions for the diagnostic imaging market.

You'll have the opportunity to take genuine ownership of commercial growth across Italy, building new hospital relationships, introducing differentiated technology to the market and helping healthcare providers improve the efficiency of their imaging operations.

Unlike traditional account management roles, this position offers the freedom to develop new business, establish strategic customer relationships and directly influence the company's expansion within the Italian healthcare sector.

You'll be supported by experienced European commercial leadership, clinical application specialists and technical colleagues, allowing you to focus on developing opportunities and delivering meaningful commercial results.

The organisation offers an attractive remuneration package, performance-related commission, additional salary benefits and flexibility around a car allowance.

For an experienced medical imaging sales professional with an established Italian hospital network and a passion for winning new business, this represents an excellent opportunity to combine commercial autonomy, innovative healthcare technology and long-term career progression.

Your Consultant

James Allen is a specialist headhunter and executive search recruiter within the Medical Device and Life Sciences sector, focusing on Commercial, Go-to-Market, Sales, Strategy, Leadership and Engineering appointments across Europe. He works closely with ambitious medical device and healthcare businesses to identify high-impact commercial talent that can build teams, enter new markets, develop strategic partnerships and accelerate growth.