Senior Business Development Manager - AI/Imagery

Our client is an innovative, internationally growing medical technology company developing AI-powered software solutions designed to improve the efficiency, quality and accessibility of medical imaging.

Its technology integrates with existing MRI systems, helping hospitals and diagnostic imaging centres reduce scan times, enhance image quality and increase patient throughput without the need for significant additional hardware investment.

Having established an initial presence across European healthcare markets, the business is now focused on accelerating commercial growth, expanding its hospital customer base and strengthening relationships with key stakeholders across radiology and diagnostic imaging.

As part of this expansion, the company is looking to appoint an experienced Senior Business Development Manager to drive new customer acquisition and market development across Germany and the wider DACH region.

Role overview

As Senior Business Development Manager, you will take ownership of identifying, developing and securing new commercial opportunities across the German medical imaging market.

Working closely with European commercial leadership, sales development colleagues and clinical specialists, you will help expand the company's presence within hospitals, radiology departments and diagnostic imaging centres.

This is a hands-on, new business-focused commercial position rather than a traditional account management role. You'll be expected to proactively identify potential customers, establish relationships with key decision-makers and manage complex sales opportunities from initial engagement through to contract negotiation and signing.

You'll represent an innovative AI-enabled MRI software solution, helping healthcare organisations improve imaging workflows, increase operational efficiency and deliver better patient experiences.

Key responsibilities

• Develop and execute a business development strategy focused on acquiring new hospital and diagnostic imaging customers across Germany and the wider DACH region.
• Identify, approach and build relationships with hospital executives, radiology department heads, radiologists, imaging specialists and healthcare procurement decision-makers.
• Proactively generate new commercial opportunities through direct prospecting, industry networking, conferences, customer referrals and collaboration with internal sales development teams.
• Manage the complete sales cycle, from initial customer engagement and needs assessment through product demonstrations, commercial negotiations and contract signing.
• Understand customers' MRI workflows, operational challenges and imaging requirements, positioning AI-enabled software solutions to deliver measurable clinical and commercial value.
• Collaborate with clinical application specialists, technical teams and customer success colleagues to coordinate demonstrations, technical evaluations and successful customer handovers.
• Develop and maintain relationships with relevant distributors and channel partners, identifying opportunities to accelerate regional market penetration.
• Represent the organisation at radiology conferences, medical imaging exhibitions and customer meetings, strengthening its presence within the German healthcare market.
• Establish and manage a structured sales pipeline, maintaining accurate forecasting and progressing complex hospital purchasing processes through to successful closure.

Skills & experience

• Medical Imaging Experience: Ideally 8–12 years of commercial experience within medical imaging, diagnostic radiology, MRI equipment or closely related healthcare technologies.
• MRI & Radiology Knowledge: Strong understanding of MRI systems, radiology workflows and the challenges faced by hospital imaging departments. Experience with PACS, DICOM or imaging software would be particularly advantageous.
• New Business Development: Demonstrable track record of independently generating new opportunities, acquiring new hospital customers and delivering revenue growth rather than solely managing established accounts.
• Hospital Sales Experience: Established relationships with radiology departments, diagnostic imaging centres, clinical stakeholders and hospital purchasing decision-makers across Germany.
• Complex Sales Cycles: Experience managing multi-stakeholder healthcare sales processes, including clinical demonstrations, technical evaluations, procurement negotiations and long-term commercial agreements.
• Relevant Industry Background: Experience with MRI manufacturers, diagnostic imaging equipment providers, radiology software businesses or AI-enabled medical imaging companies. Commercial experience in CT, ultrasound or X-ray technologies may also be considered.
• Distributor & Channel Management: Experience developing relationships with medical imaging distributors or managing indirect sales channels would be a strong advantage.
• Commercial & Interpersonal Skills: A proactive, self-motivated and commercially driven personality, with strong relationship-building, negotiation and communication skills.
• Location & Flexibility: Fluent German and English, with the ability to work remotely from Germany and travel approximately 40% of the time for hospital visits, industry conferences and customer meetings.

Why consider this opportunity?

This is an excellent opportunity to join an innovative and internationally expanding medical technology business at an important stage in its European commercial development.

Rather than simply managing an established customer portfolio, you'll have the opportunity to take genuine ownership of new business development, identify untapped opportunities and make a direct contribution to the company's growth across Germany and the wider DACH region.

You'll be representing a differentiated AI-powered MRI software solution that addresses some of the most pressing challenges within diagnostic imaging, including scanner utilisation, patient throughput and imaging efficiency.

The role offers significant commercial autonomy, the support of experienced clinical and technical specialists, and the opportunity to work directly with European commercial leadership.

You'll also benefit from an attractive remuneration package, performance-related commission, additional salary benefits and the potential for a company car or car allowance.

For an experienced medical imaging sales professional who enjoys winning new business, building customer relationships and bringing innovative healthcare technology to market, this offers an exciting combination of commercial ownership, international exposure and long-term career development.

Your Consultant

James Allen is a specialist headhunter and executive search recruiter within the Medical Device and Life Sciences sector, focusing on Commercial, Go-to-Market, Sales, Strategy, Leadership and Engineering appointments across Europe. He works closely with ambitious medical device and healthcare businesses to identify high-impact commercial talent that can build teams, enter new markets, develop strategic partnerships and accelerate growth.