Growth Product Manager

We’re looking for an experienced Growth Product Manager to join a fast-growing European health-tech startup that’s redefining how people access digital healthcare and wellness products. This is a fully remote role, open to candidates across Europe, and an exciting opportunity to own and shape the growth of a user-centric, compliant e-commerce platform in the wellness/med-cannabis space.

About the role

As our Growth Product Manager, you’ll take full ownership of the product growth funnel—from acquisition to activation and retention. You’ll lead experiments, optimise the user journey, and work closely with cross-functional teams (product, design, engineering, marketing, analytics) to drive measurable outcomes. This is a chance to combine data-driven decision-making with creativity to make a real impact on a platform reaching thousands of users daily.

What you’ll do

• Define and execute growth strategies that improve acquisition, conversion, and retention.
• Optimise user journeys and funnels, with a focus on mobile-first experiences and checkout flows.
• Lead data-driven experiments and A/B tests, turning insights into actionable product decisions.
• Partner closely with design, engineering, UX, and marketing teams to ship impactful features.
• Support international growth initiatives, including localisation and scaling into new markets.
• Align product initiatives with marketing channels to maximise growth impact.

Who we’re looking for

• Proven experience driving growth for consumer-facing digital products (e-commerce or marketplace experience a plus).
• Strong analytical skills with hands-on experience using metrics and experimentation to inform product decisions.
• Experience optimising checkout flows, conversion funnels, and retention strategies.
• Comfortable collaborating across teams and influencing stakeholders in a fast-paced environment.
• Fluency in English; additional European languages are a plus.

Nice-to-haves

• Experience in regulated industries, particularly health-tech, wellness, or cannabis.
• Mobile-first product experience and international rollout exposure.
• Growth marketing experience (paid acquisition, referrals, SEO).

Why this role is exciting

• Full ownership of product growth initiatives in a high-impact, mission-driven environment.
• Flexible, fully remote work across Europe.
• A collaborative, startup culture that values creativity, experimentation, and rapid learning.
• Opportunity to make a tangible difference in how people access healthcare and wellness products.