EMEA Therapeutic Area Manager

Our client, a leading global pharmaceutical company, is seeking a dedicated Therapeutic Area Manager for the HIV sector, focusing on the EMEA region. This role requires significant travel to various African countries, including Burkina Faso, Ethiopia, South Sudan, and French-speaking Western African nations.

Our client stands at the forefront of the global healthcare sector, renowned for their commitment to enhancing life at every stage. With operations spanning more than 100 countries and a dedicated team of over 100,000 employees, they have cemented their status as a leader in healthcare innovation and solutions.

Key Responsibilities:

Strategic Development:

• Develop and adapt the HIV therapeutic area strategy and positioning.
• Build and implement brand plans, ensuring alignment with local strategies.
• Collaborate with Regional Marketing Managers to transform portfolio strategies into commercial success.

Market and Portfolio Management:

• Enhance product positioning and integrate it into marketing tools.
• Work with sales, medical affairs, market access, customer service, finance, logistics, and marketing teams.
• Partner with internal and external agencies to develop marketing communication assets.

Product and Business Development:

• Build business cases considering full P&L metrics.
• Partner with training teams to develop and monitor training content and sales skills.
• Change HIV testing paradigms and activate funding streams.

Market Analysis and Strategy:

• Continuously monitor market trends and competition.
• Conduct market analyses and transform insights into strategic actions.
• Propose actions to maximize portfolio impact and create business opportunities.

Stakeholder Engagement:

• Manage third-party vendors and build business relationships.
• Develop pricing strategies and customer-centric value propositions.
• Engage with key stakeholders and clinical experts to drive business goals.

Qualifications:

• Bachelor’s degree in Marketing, Business, Biological Science, or related field. A higher degree is strongly preferred.
• Minimum 10+ years of industry experience, with at least 7+ years in HIV diagnostics marketing.
• Familiarity with the infectious diseases diagnostic landscape, molecular and lateral flow test technology preferred.
• Significant experience in African countries outside South Africa is essential.
• Willingness to travel 50% of the time into Africa.